The director of the Design Thinking Museum wants to dispel myths about design and design thinking.

As you envision a better future, you are a designer and a design thinker who designs your life. Design thinking is a powerful tool that can change your life for the better. Here's a simple example from your daily life. When you wake up in the morning, bathe in your favorite scent, pick out your clothes, and do your hair, you're designing to increase your satisfaction, and you're designing to increase your attractiveness. When you stack these life stories on top of each other, and add in the design methods you'll learn, you'll have a life-changing experience. Let's make a difference together.

The Gangneung Design Thinking Museum announced on the 16th that it held the inaugural general assembly of the Design Thinking Museum University on the 15th.

Design Thinking Museum Director Lee Bo-ram said the event represents the museum's efforts and vision to establish itself as a center for education and culture.

Broadcaster: G1 Radio  

Program name: Choi PD's Starry Night

Cast: Design Thinking Museum Director  Lee Bo Ram


One of the curated collections from the Design Thinking Museum is featured in the Mathematics textbook. Enjoy our nationally and chronologically categorized scale collection and develop your imagination along with mathematical skills.


Design Thinking Education initially was launched from creativity training designed by Stanford University, and quickly was adapted and nourished by the United Kingdom as a part of an innovative governmental management method.

It is not a coincidence that the curator of the Design Thinking Museum got her doctorate from a British university. We recommend you experience the best education and learn about design thinking devised by the world’s top 1% of professionals at the Design Thinking Museum. Check out and enjoy our exquisite programs on the Design Thinking Education page.

 

Book by the Director of the Design Thinking Museum

Book Title: Starbucks Coffee Starbucks Bank Starbucks Coin


Howard Schultz became the CEO of Starbucks and turned a neighborhood coffee shop into a global coffee chain with a design management approach based on Design Thinking. A master of design thinking, Schultz used design thinking to turn a single coffee bean into a bitcoin business. Starbucks' immeasurable coffee beans have brought him immense wealth and fame. So how many interesting designthinking stories and historical storytelling are there in Starbucks' growth story?


There's always something fascinating about a story with a classic aesthetic and an enigmatic, unpredictable future. Let's take a look at how Starbucks will grow into a global money chain company that encompasses the financial industry and become a design thinker who hatches golden eggs.


 

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Interesting Trivia You Should Know

Design Thinking Museum's collection is featured in the Ministry of Education math textbook. Explore the museum's collection of scales, displayed by country and time period, and learn history to support your elementary school math curriculum.👀



The director of the Design Thinking Museum wants to dispel myths about design and design thinking.

When I say I have a PhD in design, I am often asked, "What is your major?", "Fashion design?", "Industrial design?", "Are you good at Photoshop?". Everything in this world has a design, just as everything we do in life is designed with thought. Design thinking is the process of designing.


As you envision a better future, you are a designer and a design thinker who designs your life. Design thinking is a powerful tool that can change your life for the better. Here's a simple example from your daily life. When you wake up in the morning, bathe in your favorite scent, pick out your clothes, and do your hair, you're designing to increase your satisfaction, and you're designing to increase your attractiveness. When you stack these life stories on top of each other, and add in the design methods you'll learn, you'll have a life-changing experience. Let's make a difference together.

The Gangneung Design Thinking Museum announced on the 16th that it held the inaugural general assembly of the Design Thinking Museum University on the 15th.

Design Thinking Museum Director Lee Bo-ram said the event represents the museum's efforts and vision to establish itself as a center for education and culture.

 

President Hwang Hak-soo announced plans to contribute to the promotion of design and creativity with a number of guests in attendance. Deputy Director Lee Soo-ha expressed her great expectation that the establishment of Design Thinking Museum University will further develop the cultural and artistic industry in Gangneung City.


The general meeting was well attended by local figures interested in design and creativity. By participating in the inauguration of Design Thinking Museum University, they provided a forum for discussion and sharing of creative ideas and innovative designs.


Design Thinking Museum University is expected to further develop the cultural and artistic industry in Gangneung, and will grow together with the local community. The Design Thinking Museum in Gangneung emphasizes the importance of creativity and design, and is expected to provide opportunities for more talented people through the Design Thinking Museum University.

Book by the Director of the Design Thinking Museum

Book Title: Starbucks Coffee Starbucks Bank Starbucks Coin


Howard Schultz became the CEO of Starbucks and turned a neighborhood coffee shop into a global coffee chain with a design management approach based on Design Thinking. A master of design thinking, Schultz used design thinking to turn a single coffee bean into a bitcoin business. Starbucks' immeasurable coffee beans have brought him immense wealth and fame. So how many interesting designthinking stories and historical storytelling are there in Starbucks' growth story?


There's always something fascinating about a story with a classic aesthetic and an enigmatic, unpredictable future. Let's take a look at how Starbucks will grow into a global money chain company that encompasses the financial industry and become a design thinker who hatches golden eggs.

[Lee Bo Ram Column]  Kang-won Ilbo

Design Thinking by Queen Seondeok, who overcame a crisis as an opportunity


Dr.Lee, what is Design Thinking? 

Design thinking is creative thinking for problem solving. So, can all creative thinking be defined as design thinking? No. The creative mindset of design thinking refers to problem solving capabilities and requires five processes for problem solving. 


  Discovering new problems and finding the right solutions Design Thinking starts with deep empathy to understand and judge the context and environment of the problem. Then, after defining the actual problem, we generate various ideas for solving the problem and present an incomplete solution. Finally, the solution needs to be tested and refined into a finished product. 


  Steve Jobs, who grew Apple with a trendy management method and became a management bible for many people, also emphasized a management philosophy based on design thinking. Although design thinking and design management are rapidly emerging as management keywords that turn crises into opportunities and are widely covered in design studies and business studies, it is difficult to answer the question "What is design thinking?" at first. Design thinking is a core competency in life that can be developed by anyone who knows the concept and process. Therefore, I would like to develop the core competency of readers through innovative design thinking cases of historical figures who made a crisis into an opportunity so that non-majors can easily apply design thinking to their lives.   


  What kind of crisis did Queen Seondeok, the 27th king of Silla and the first queen in our history, face and how did she turn it into an opportunity? Were the Silla people ready to recognize a woman as king? Queen Seondeok unfortunately faced a rough start to her ascension to the throne. The first birthmark case in Silla, the Chilsuk Nan, which occurred during the last years of her father, King Jinpyeong, is believed to have been a reaction to the idea of a woman on the throne. Queen Seondeok understood early on that centuries of male-dominated culture made it difficult to accept her as king, and she sought to appease her people by empathizing with them. 


Immediately after her coronation, Queen Seondeok made a grand entrance to announce to the people that she was now king, and she granted a one-year tax exemption, soothing the hearts of the people who were facing their first queen in history. Nevertheless, the queen's authority was threatened, and she faced frequent invasions from Baekje and Goguryeo, and lost more than 40 castles, including Daeyaseong, a key Silla stronghold. The people, who lived in an agrarian society, suffered greatly from droughts and other natural disasters. The people's anger was directed at the queen beyond the devastation of their lives. The problem Queen Seondeok faced was frequent wars due to the people's mistaken belief that the heavens were angry and punished her because she was a woman, and the judgment of neighboring countries that a country ruled by a woman would be weak.  


  Queen Seondeok's design thinking was a religious enlightenment against superstitious ideas and a strengthening of royal authority. She made a concerted effort to change the beliefs of her people, who at the time were dominated by folk beliefs, to Buddhism. She invited Jazang, who had studied in the Tang Dynasty, to build temples and spread Buddhist ideas, which she actively utilized as a way to strengthen her royal authority. In particular, the Five Great Enemy Treasures were built during Queen Seondeok's reign, and the Hwangnyongsa Pagoda was built by Jajang Yulsa. Across the street from Hwangnyongsa Temple is Bunghwangsa, a temple built in the third year of Queen Seondeok's reign, which means 'Fragrant Queen's Temple'. She built many temples throughout Silla to show off her power by building magnificent temples while diminishing the influence of folk beliefs that her subjects relied on. 


  Queen Seondeok believed that when problems such as natural disasters occurred, the people's thoughts and beliefs all boiled down to the will of the heavens, which was a major factor in preventing the country from thriving. We often think of the pagoda as an astronomical observatory, but the height and structure of the pagoda, which was built on flat ground, raises doubts about its suitability for stargazing. What's more, it doesn't even have a door to enter. We can speculate as to why Queen Seondeok built it. Cheomseongdae is a 27-story structure that represents Queen Seondeok, the 27th king of Silla. Also, based on the square window, the 12 steps above and below represent the 12 months of the year. Combined, the 12 steps represent 24 seasons, and the 362 stones used represent the number of days in a year. It is also hypothesized that the pinnacle, built on a flat surface, served as a sundial. In this way, Queen Seondeok taught her subjects scientific knowledge through tangible structures, and it seems that she wanted to dispel the dark belief that "a woman is king and the country is uplifted" and reveal a bright light. 


  Did Queen Seondeok's unfinished solution solve the problems she was struggling with? Queen Seondeok's troubles in her later years can be seen as a test of the fifth stage of design thinking: testing solutions. Bidam, who was the highest nobleman in Silla and the head of the Hwa-baeks, conspired with Yeomjong and others to create a conspiracy, and the reason for this was 'mistress inability', or 'a queen cannot rule the country well'. This happened in the last days of Queen Seondeok, so it is possible that the queen referred to was her successor, Queen Jindeok. In fact, it was during Queen Jindeok's reign, not Queen Seondeok's, that the rebellion was suppressed and punished. 


  So did Queen Seondeok's solution fail? There is a saying that history is the record of the victors. The successes and failures of the king of a country are recorded in the history of the winners. If your image of Queen Seondeok is the image of Seongun, then she is a historical figure who turned a crisis into an opportunity through design thinking, and if it is not the image of Seongun, then the solution she designed is a failure.  


   What is your image of Queen Seondeok?


Boram Lee, Director of Design Thinking Museum 

Lee is a design thinking expert and the director of the Design Thinking Museum. After graduating from the University of Sydney, she earned a master's degree from Ewha Womans University and a PhD in design from Goldsmiths, University of London. She is an adjunct professor at Ewha Womans University, a member of the policy committee and international committee of the Korea Association of Private Museums, and vice chair of the Gangwon Museum Council.



MUSEUM NEWS

Design Thinking Museum's collection is featured in the Ministry of Education math textbook. Explore the museum's collection of scales, displayed by country and time period, and learn history to support your elementary school math curriculum.👀

Design Thinking is a creativity training designed by Stanford University. The UK government has a successful track record of design management, adopting Design Thinking as a way of working to innovate in the public sector. It's no coincidence that the Director of the Design Thinking Museum holds a PhD in design from a UK university. We recommend learning Design Thinking from the best, designed by the 1% of the world's experts. Choose a program on the Design Thinking Training page.

Broadcaster: G1 Radio  

Program name: Choi PD's Starry Night

Cast: Design Thinking Museum Director  Lee Bo Ram

Extraordinary Calligraphy at the DesignThinking Museum  


When Steve Jobs created Next after being kicked out of Apple, he first thought of a logo for the company. He is said to have persistently contacted IBM, where Paul Rand (1914-1996) was contracted at the time, to ask the design pinnacle, Paul Rand, to design the logo for Next. To Jobs, who requested several mock-ups, Rand replied. "I'm the one doing the design and you're the one paying for it. Whether you use my design or not, that's your business. But I don't do multiple prototypes. And whether you use my design or not, you have to pay for it." Despite these words, Jobs went ahead and hired Paul Rand to do the design, and he paid a whopping $100,000. For just one "logo design.


If Jobs needed Paul Rand, Hyundai Group Chairman Jung Ju Yung Asan adopted the handwriting of calligrapher Song Jeong-hee Yeol-am as the heart of Hyundai Group.


Yeol-am Song Jeong-hee is a calligrapher who set the standard for Korean calligraphy with her own unique typeface. We know him best as the calligrapher who wrote "Hyundai", Hyundai Group's corporate logo. And the word "fighting spirit," which was inscribed on the chests of the national football team at the 2006 World Cup. 


In its CI introduction, Hyundai Group explains that the calligraphy symbolizes the tradition of inheriting the spirit of its founder, Jung Ju Yung.

Extraordinary Calligraphy at the DesignThinking Museum  


Meet the beautiful penmanship, Yeol-am at the Design Thinking Museum.  


When Steve Jobs (1955-2011) was forced out of Apple and founded NeXT, the first thing he thought of was to create the logo of the company. Jobs continuously contacted IBM to reach renowned graphic designer Paul Rand (1914-1996) to create a visual identity for NeXT. When Jobs asked Rand to come up with some options for him to select one, Rand responds as following:

“No, I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not, that’s up to you. You’re the client. But you pay me.” Jobs paid Rand $100,000, for “the logo design” of NeXT.


While Steve Jobs needed Paul Rand for his company’s visual identity, ‘Asan’ Jung Jooyoung, the founder of Hyundai Group, chose ‘Yeol-am’ Song Junghee, the renowned calligrapher, to envision the core identity of Hyundai.  


Song has established her reputation with her unique penmanship style as one of the greatest Korean calligraphers in our contemporary. She is well-known for her calligraphy on the monument for Admiral Yi Sun-shin, the corporate logotype for Hyundai(現代), which almost cost the price of an apartment housing, and the letters “투혼”(passion) on the uniform for Taegeuk Warriors, which is the nickname for the Korean World cup soccer team in 2006. Hyundai Group introduces the logotype as their Corporate Identity, which symbolizes the founder’s orthodox spirit for the corporate.