DESIGN THINKING MUSEUM

The director of the Design Thinking Museum wants to dispel myths about design and design thinking.

As you envision a better future, you are a designer and a design thinker who designs your life. Design thinking is a powerful tool that can change your life for the better. Here's a simple example from your daily life. When you wake up in the morning, bathe in your favorite scent, pick out your clothes, and do your hair, you're designing to increase your satisfaction, and you're designing to increase your attractiveness. When you stack these life stories on top of each other, and add in the design methods you'll learn, you'll have a life-changing experience. Let's make a difference together.

Broadcaster: G1 Radio

Program name: Choi PD's Starry Night

Cast: Design Thinking Museum Director Lee Bo Ram

One of the curated collections from the Design Thinking Museum is featured in the Mathematics textbook. Enjoy our nationally and chronologically categorized scale collection and develop your imagination along with mathematical skills.

Design Thinking Education initially was launched from creativity training designed by Stanford University, and quickly was adapted and nourished by the United Kingdom as a part of an innovative governmental management method.

It is not a coincidence that the curator of the Design Thinking Museum got her doctorate from a British university. We recommend you experience the best education and learn about design thinking devised by the world’s top 1% of professionals at the Design Thinking Museum. Check out and enjoy our exquisite programs on the Design Thinking Education page.

Book by the Director of the Design Thinking Museum

Book Title: Starbucks Coffee Starbucks Bank Starbucks Coin

Howard Schultz became the CEO of Starbucks and turned a neighborhood coffee shop into a global coffee chain with a design management approach based on Design Thinking. A master of design thinking, Schultz used design thinking to turn a single coffee bean into a bitcoin business. Starbucks' immeasurable coffee beans have brought him immense wealth and fame. So how many interesting designthinking stories and historical storytelling are there in Starbucks' growth story?

There's always something fascinating about a story with a classic aesthetic and an enigmatic, unpredictable future. Let's take a look at how Starbucks will grow into a global money chain company that encompasses the financial industry and become a design thinker who hatches golden eggs.

Extraordinary Calligraphy at the DesignThinking Museum

Meet the beautiful penmanship, Yeol-am at the Design Thinking Museum.

When Steve Jobs (1955-2011) was forced out of Apple and founded NeXT, the first thing he thought of was to create the logo of the company. Jobs continuously contacted IBM to reach renowned graphic designer Paul Rand (1914-1996) to create a visual identity for NeXT. When Jobs asked Rand to come up with some options for him to select one, Rand responds as following:

“No, I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not, that’s up to you. You’re the client. But you pay me.” Jobs paid Rand $100,000, for “the logo design” of NeXT.

While Steve Jobs needed Paul Rand for his company’s visual identity, ‘Asan’ Jung Jooyoung, the founder of Hyundai Group, chose ‘Yeol-am’ Song Junghee, the renowned calligrapher, to envision the core identity of Hyundai.

Song has established her reputation with her unique penmanship style as one of the greatest Korean calligraphers in our contemporary. She is well-known for her calligraphy on the monument for Admiral Yi Sun-shin, the corporate logotype for Hyundai(現代), which almost cost the price of an apartment housing, and the letters “투혼”(passion) on the uniform for Taegeuk Warriors, which is the nickname for the Korean World cup soccer team in 2006. Hyundai Group introduces the logotype as their Corporate Identity, which symbolizes the founder’s orthodox spirit for the corporate.